Ep. 90 – Interpret Financials to Hear Your Customers (Part 1)

Financial analysts will tell you that your Income Statement communicates your Competitive Advantage. That’s true. But Competitive Advantage is too inward focused of a term for me. I like to keep the focus on the customer. So, what others call Competitive Advantage, I call Value to Customers. How do you know how much value you’re providing for your customers?