Business 300

  • Ep. 127 – Leading People (Even If You Can’t Pay Them) – Part 1

    Entrepreneurs trying to get a business off the ground have a lot going for them. But the one thing they need most, is mostly what they don’t have. Money. So, what do you do if you need money and don’t have it? The entrepreneur who doesn’t have any money must rely on something more important:…

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  • Ep. 125 – Protect Your Brand From Your Customers

    A business’s brand is not what the owner says it is, nor is it what the social media image portrays. A business’s brand is what the outside world says it is.Good or bad, a reputation is unavoidable. There are times when you must protect your brand from your customer.

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  • Ep. 123 – Value Is The Goal

    A business exists to deliver value to a customer. Anything else is a distraction from that goal, and will lead to your business’ demise. If something else takes the place of the customer, the customer eventually leaves. And without a customer, you don’t have a business. That’s because the business is not the goal of…

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  • Ep. 121 – A Fruitful Worldview

    Profitable businesses have no place in our modern worldview. Our culture resides within a fruitless worldview. And a fruitless worldview has no place for fruit. But a business is supposed to be fruitful.

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  • Ep. 119 – Get Better As You Get Bigger

    Most business owners want their business to grow. However, much of the time those who pursue getting bigger do it at the expense of getting better. But your business ought to not just grow bigger. It must also get better. But how do you get better? How do you know what area to improve?

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  • Ep. 117 – Aspirations & Actions

    Idealists justify their position by reproaching the Pragmatists action as compromise. And Pragmatists sneer at the Idealists, dismissing their aspirations as idle chatter. Which group is the Business Owner a part of, and how should he navigate between the two?

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  • Ep. 116 – An Owner’s Lack of Nerve

    In the last episode, I introduced “nerve” as a necessary virtue to possess in order for a leader to make decisions and act upon them – which is what makes a business owner successful. But why is nerve THE critical component? And what if I lack the nerve? If nerve is not a competency, is…

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  • Ep. 115 – The Character Trait of Success

    There are character traits that all successful business owners share; character traits without which a business owner would have a difficult time thriving, if not even just surviving. Without being this sort of a person, they wouldn’t be able to succeed.

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  • Ep. 114 – The Objective of Christian Enterprise

    Everything within the domain of business – its end and its means – is subjected under the Lordship of Christ. There are plenty of Christian business owners who confess Christ as Lord over their business. But their approach is to determine their own end and means, as opposed to submitting those points under Christ. Let…

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  • Ep. 113 – Let Sales Sell

    Without sales there are no customers. Sales is supposed to sell. But because there’s much to the administrative side of sales, many business owners end up loading up the Sales Function with administrative burdens. Instead of selling, sales ends up “managing the sale.” What should a business owner do?

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Emily Parker

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